Shaping a better world since 1845.

Elevating a Russell Group brand to drive global reputation and student recruitment.

Our relationship with Queen's University dates back over 10 years. Working alongside their marketing team, we have transformed their brand and communications to reflect the strength and confidence of their output as a modern, forward thinking university. In line with that, they wanted us to take into consideration the heritage and history that existed within Queen's as something that would strongly differentiate them against competitors in an international marketplace.

Our remit with Queen's covers every level of marketing activity – from a large scale brand identity and positioning project to student recruitment and research reputation campaigns. We have built a creative communication platform and design system that enables recognition, flexibility and fresh and dynamic executions every time, helping them move to a central voice that brings confidence and strength to their brand in the international landscape.

We have added consistency and strength both internally and externally in how the university engages with specific audiences across every marketing remit.