Empowering access to relief for pregnant women

Cariban, a trusted treatment for nausea and vomiting in pregnancy (NVP), had long been inaccessible for many in Ireland. A change in licensing laws created an opportunity for Galen to launch the drug directly to healthcare providers, ensuring wider access. With our deep expertise in healthcare branding, we guided them through this pivotal moment.

Inspiring action and delivering relief.

We crafted a campaign with an empowering message: "The power to relieve NVP is in your hands." This approach was designed to inspire healthcare professionals to prescribe Cariban. The campaign paired relatable imagery of pregnant women enjoying everyday moments with a strengthened brand identity to position Cariban as the first-choice NVP treatment.

Driving engagement and improving well-being.

Through a multi-channel strategy across digital, social, press and radio, we drove nationwide engagement. The campaign significantly boosted prescriber awareness, leading to increased prescriptions. This strategic approach ensured more women could access Cariban, delivering relief and improving maternal well-being across Ireland.