Client
ICON
Project type
Transformation
From $600m challenger brand to the world's number one CRO.
Our partnership with ICON started in 2006 when ICON was a $600 million business with 1000 staff. The message from their CEO was clear – they needed a brand that worked as hard as they did. From the outset we worked on positioning ICON as a 'challenger brand' in expertise, insight and accelerated solutions for saving peoples' lives.
The clinical trials market is a sea of uniformity with cloned brands all looking, acting and saying the same things, making differentiation all the more important. Our brand strategy focused on establishing ICON as a trusted partner by leveraging applied innovation and consistently delivering successful outcomes.
ICON are now the world's leading Client Research Organisation employing 41,000 staff and with an annual turnover of over $8 billion. As their long-term principal partners, we not only continue to provide them with a vibrant and flexible brand platform, but also a sense of trust, knowing their reputation will never fall short of their worth.
